Plarr house Hydrogen pod storage well,battery,fuel cell

CASSAR RANCH 3566 SUNSET VALLY ROAD MOORPARK CA. 93021 QUESTIONS ROBERT PLARR 310 487 8889

Mission Statement

integration of sustainability and wholeness necessary for optimum health.  We belief that integration of various systems and protocols will not only achieve and create an optimum health situation, but if taken in combination will yield an even greater benefit for the consumer.

Superfoods as Medicine

Datamonitor, the world’s leading provider of online data, analytics and forecasting platforms for key vertical sectors, recently surveyed nearly 1,000 global industry executives from the consumer packaged goods industry. Health was identified as “the most important of the 10 Datamonitor mega-trends shaping new product development and marketing.” The independent marketing group found nearly two-thirds of consumers take more steps to eat more healthily and more than half of European and U.S. shoppers use nutritional information on packaging with greater regularity to make food and drink choices.

Research clearly shows that North Americans are seeking foods and beverages that fill dual needs for both greater health and more convenience.  Research further shows a trend toward “positive nutrition” is emerging as consumers are “actively seeking nutrient-rich fresh, organic and functional food and drinks.”

Integrative & Sustainable Wellness

Uncommon health, wellness, and slowing of the aging process.

Main Guiding Principles:

By integrating the world’s best super foods direct from the rain forest with the world’s most powerful energized IP Water, and adding plant based enzymes to digest these wonderful super foods, real time delivery to the cells is a reality, not just a wish.

Just as we want to live in a sustainable house in a sustainable community our 75 trillion cells want to live in a sustainable community. To do so they must communicate continuously or they will get out of balance, loose function, get sick and then die prematurely.

To have sustainable health and wellness one must be healthy at the cellular level. We are only as healthy as our ability to take food and change it into energy at the cell level. To do this one must be able to digest the food completely, absorb it into the body across the gut wall, and utilize it inside cells.

If you can’t measure it you can’t manage it. With the BIA machine we can easily and efficiently get a baseline measurement for hydration including both intracellular and extracellular water, basal metabolic rate, cell membrane function, and body composition. We can also estimate ones physiological age. The idea is to know your #’s meaning the numbers associated with health, wellness, and functional age.

With this level of integration of all of the above platforms, one can truly achieve sustainable health and wellness and slow down the aging process.

“The best way to live a long time is to make sure you don’t die.” (Dr. Vaughn Harada) A true prevention program at a deep core level is the only way that makes any sense. You can only be as healthy as your cells. This is common sense or should we say uncommon sense. “The problem with common sense is that it is not very common.” (Albert Einstein)  Health is a crown worn on a healthy man’s head only seen by a sick man.

Conclusion:

1 Platform + 1 Platform = 3, 4 or more.

This is true leveraged synergy

THE SCIENCE OF SUSTAINABLE INTEGRATION – AQUACEUTICAL PRODUCTS

Dick Wullaert, Ph.D., June 23, 2011

The Company

is that we can “program” liquids.  Using external energy fields, we change their properties and behavior – taste, smell, absorption rate, release or inhibition of substances carried in solution – in ways that we choose in order to produce a desired result.

One year old scotch can be as smooth as if it had aged in oak for 30 years.  Nutrients in juices can become more bio-available.  Drugs delivered in liquid form can be more effective in smaller quantities.  And the water you drink can hydrate your cells faster and more effectively producing increased energy, alertness, strength, endurance and mental acuity.

Our unique ability is the depth of our understanding of the processes and the mechanisms involved.  We can measure – quantify and qualify – desired reactions, and immediately tune and optimize them.  We then stabilize those changes for lasting effect.

While our processes are applicable to any number of liquids, our initial focus is enhanced/functional water and aquaceuticals (enhanced water + nutraceuticals).  We will develop new, functional water-based products, applications and systems, and support related and relevant claims with original and pioneering scientific data.

Core Competencies

There is no doubt that water is essential to life.  Our ‘structured’ water delivers energy to living cells in a way that it can be used very efficiently.

Our unique process produces a structured water that:

Makes nutrients the cell needs much more bio-available

Supports the storing of energy to enhance chemical and biological processes and reactions

Hydrates cells to reduce incidence of disease, infection and illness.

When this water is combined with minerals, vitamins, or other supplements, a synergistic effect is achieved (1+1=3).  This means that the benefits of the additives are enhanced by the combination.

In summary, we don’t make the water, we make the water better.  We don’t make the nutrients (vitamins, minerals, etc.), we make them more beneficial.  We don’t make the drugs, we make them more effective.

Market Potential

There are over 800 hundred bottled water products available in the U.S. , where sales are around $12 billion.  Over 70% of Americans consumed 8.3 billion gallons of bottled water last year.  Total worldwide sales of bottled water are estimated to be around $100 billion per year (Beverage Marketing Corp.), with sales increasing at 11% per year.  However, the bottled water industry is maturing based on consolidation and shrinking profit margins.  The major bottlers such as Coca Cola, Pepsi, and Danone are engaged in price wars and acquisitions.

To differentiate their products and improve profit margins, many bottlers have added functions/claims to their bottled water.  The beverage industry refers to these products as enhanced (or sometimes functional) waters.  They are the fastest growing segment of the bottled water industry with sales increasing 28% per year. Thus, enhanced/functional bottled water represents nearly a third of the beverage industry’s growth through 2010.

Part of the trend comes from consumer’s desire to limit the sugar and high fructose corn syrup that sweetens most soft drinks.  The other factor driving the trend towards enhanced water is the perceived health benefits.  Most bottlers add flavor, color, or supplements to their base water to make it more appealing to the consumer and to associate the claims of the supplements (sometimes referred to as nutraceuticals) with their water.  A few bottlers alter the structure of the water to give it better (or special) properties so that they can make claims such as better hydration, antioxidant properties, and greater oxygen content.

However, the claims for most of the enhanced waters on the market are based on research supporting the value of the supplements added to the water, and not on the uniqueness of the water-supplement combination.  In other words, in this class of enhanced waters, the claims are based on the additives (solutes) and not the base water.  There is no difference between taking the supplement separately with a glass of water and drinking their water with the supplement in it.

On the other hand, the claims for restructured waters are based on the uniqueness of the base water (such as smaller cluster size) and in a few cases, how the base water enhances the solute (such as a higher dissolved oxygen trapped on the water clusters).  For the case where the functional water enhances the properties of the dissolved supplements (nutraceuticals), we are calling these products “aquaceuticals”.  These aquaceutical products exhibit a synergistic effect (1+1=3) between the energized base water and the added nutraceutical.  It should be noted that this synergistic effect applies to drugs in functional water.  There are reports of reducing the drug concentration to 5% of normal and still getting the expected result.

Most of the claims made for enhanced bottled water are based on anecdotal evidence such as testimonials (improved athletic performance based on winning, not biological tests).  Some claims of improved hydration are supported by tests such as Bioelectrical Impedance Analysis (BIA).  This test is approved by NIH, and can provide significant information when interpreted thoroughly by an expert.  Unfortunately, most BIA tests are limited in their interpretation (such as just body fat data), and don’t meet the standards of academic research.  A few bottled water companies have supported their health claims with good academic research.  However, most of the claims were made well before the research was performed.  That is, the research was funded after the product was profitable.

The bottled water industry’s move towards providing products with more health claims is merely a reflection of a broader trend.  Consumers (57%) are seeking foods and supplements that have a specific health benefit.  Uses of functional foods and condition-specific supplements have a 5-year compound annual growth rate of 17%.  Thus, it is clear that starting a profitable aquaceutical beverage business will require developing an enhanced/functional water product with superior health benefits of interest to the consumer.

Enhanced water is the fastest growing segment in the U.S. beverage category.  The market for enhanced water grew more than 28% last year.  The leading enhanced water company, Glaceau (Vitamin Water), had annual sales of around $800 million (projecting $1 billion in two years) and was recently purchased by Coke for $4.1 billion.

Product Benefits

The enhanced waters produced by the Company have a very smooth, pleasing taste with alkaline pH and antioxidant properties.  These properties produce benefits such as (1) better hydration, (2) improved gastrointestinal health (improves digestion and reduces diarrhea, constipation, and fermentation), (3) anti-aging.

The more efficient delivery (bioavailability) of our ingredients (minerals, vitamins, and nutraceuticals) means that more of the nutrients reach the cells compared to similar ingredients in normal tap or bottled waters.

The antioxidants dissolved in enhanced water are synergistically enhanced.  For example, Vitamin C has more than twice the antioxidant power in Functional Water compared to the same amount of Vitamin C in tap or bottled water.

Differentiating factors

To differentiate from its competitors, the Company will not only make new health claims, but it will support those claims with academic level scientific research performed before product launch.  The Company has the technology and capabilities needed to create trend-setting aquaceutical beverages.

The strength of the Company is its ability to develop new functional water systems, applications, and products and support related claims with scientific data.  The Company has the unique competence to measure/quantify changes in functional liquids that enable it to optimize the efficiency of the production process, improve the efficacy of its products, and demonstrate and prove important benefits from the use of its products.

Strategies

Penetrate the burgeoning health conscious, nutraceuticals market with a three (3) stage approach:

1)      Establish recognition and preference for our structured water and aquaceutical products

2)      Manufacture in-home units for producing individualized aquaceuticals

3)      Move into a more powerful form of advanced functional water aquaceuticals

Tactics

Establish recognition and preference for our structured water and aquaceutical products.

1)      Produce private label enhanced waters and aquaceuticals (enhanced water + nutraceuticals) for retail distributors

2)      Produce and deliver our branded enhanced waters and aquaceuticals directly to consumers via health practitioners, web sales, and MLM’s

Manufacture in-home units for producing individualized aquaceuticals.

1)      Focus on producing an in-home system that makes it possible for consumers to create aquaceuticals according to their own needs

2)      Deliver in-home units at price point that appeals to the health conscious market

3)      Market units initially on a regional basis (Southern California) for beta testing, then explore distribution channels such as “Culligan” distributors, water stores, health practitioners, web sales, and MLM’s

The U.S. residential water treatment equipment market is approximately $10 billion per year and is growing by 10 % a year. The main function of these systems is to remove toxic chemicals or undesirable minerals from tap water.  Thus, the focus is taking things out of the water.

There is little emphasis in putting beneficial things (electrolytes, energy, etc.) back in the water to make it functional.  The Company has developed a Point of Use (POU) systems and additive products that will allow the consumer to make enhanced water and aquaceuticals in their home (WET Systems). Customers who are familiar with the Company’s bottled products are prime prospects for these systems and additives.

Summary

The Company is confident in its ability to produce superior enhanced waters and aquaceuticals (enhanced water + nutraceuticals) that deliver proven heath benefits.  Our unique ability to “program’ liquids, changing their behaviors and characteristics in pre-determined ways, will set us apart from our competitors.

We will develop new, functional water products, applications and systems that will exceed the performance of anything currently on the market.  The synergistic effect (1+1=3) of our enhanced and advanced functional waters in combination with nutraceuticals will dramatically improve the efficiency and effectiveness of those additives.

The competitive landscape is extremely favorable – in fact, we have little or no competition – and we can put product on the table in limited quantities within 90 days of funding.  Over the very near term we have the capability to ramp up our production capability significantly and provide scientific evidence